In recent days, the trademark of "CECEP SOLAR" of Zhenjiang Company has been successfully registered in the EU and Japan, which indicates that Zhenjiang Company has taken another step on the road of brand build-up and laid a solid foundation for expanding its overseas influence.

As we all know, trademarks are the important carriers of brands and the most important intellectual property and intangible assets of enterprises. As a photovoltaic manufacturing enterprise under CECEP, Zhenjiang Company has always insisted on realizing enterprise development through brand building up, improving brand management level, upgrading brand asset value, and making unremitting efforts for the healthy and sustainable development of the brands of central enterprises.

The successful registration this time is another practice of Zhenjiang Company to actively maintain brand assets and strengthen brand image, and it also has a positive influence on Zhenjiang Company to open up its EU and the whole overseas market, build its own brand for foreign trade and export, expand the influence of photovoltaic central enterprises and enhance its international brand image. In the global economic integration today, the brand has become an important embodiment of enterprise competitiveness. While helping to build a unified market in the whole country, Zhenjiang Company actively practices the strategy of "Going Out", deepens market expansion, continuously builds "business cards" of central enterprises going international, strives to enhance the recognition of corporate brands by customers both at home and abroad, actively implements the principle of "loving the party, the country and the enterprise", and presents outstanding achievements to the 20th National Congress of the Communist Party of China (CPC).

Author: CECEP Solar Energy Technology (ZhenJiang) Co., Ltd.